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TABLE OF
CONTENTS
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INTRODUCTION
Short or
Long...The Debate Continues
How to
Write
Web Copy That Interests The Online Market
Emotion
Versus Logic
Step One: Research, Research, and
Research
Step Two: Create An Irresistible
Offer
Step Three: Create Dozens of
Headlines
Step Four: Use an Emotional
Grabber
Step Five: Build Credibility and
Proof
Step Six: Load Them With Benefits
Step Seven: Give Product Details
Step Eight: Overload Them with
Bonuses
Step Nine: Sell Dollars For Dimes
When Telling the Price
Step Ten: Use a Fool Proof
Guarantee
Step Eleven: Add Scarcity
Step Twelve: Tell Them Why
Step Thirteen: Make It Easy To
Order
Step Fourteen: Make Them Feel The
Pain If They Don't Order
Step Fifteen: Do the P.S.
Step Sixteen: Do a "If You Don't
Plan To Order" Section
Step Seventeen: Add Graphics
Step Eighteen: Edit and Add
Answers to Objections
Step Nineteen: Ruthlessly Edit
Down the Web Copy
Step Twenty: Compare It.
Step Twenty-One: Test It, Test
It, Test It.
ABOUT THE
AUTHOR
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