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The Wonderful
World of Pod Casting
TABLE OF CONTENTS |
Introduction
About The Author
The Podcasters'
Equipment
Microphones
Software
Mixers
Headphones
Advanced
Sound Recording Equipment
Podomatic
Conclusions
Content Is King
Research
Professional
Online Services
The Human
Equation
Search
Engines
Your Unique
Selling Propositions (UPS)
What's Your
UPS?
The Emotional
Factor
Your Delivery
Your voice!
Slow Down!
It's The
Emotion Stupid!
Act
Naturally! Don't Read!
Podcast Formats
Your General
Format
Nuts and
Bolts
The
Reportorial Formats
The Two - Way
Formats
Two Hosts
Two Way
Communications
When do you
choose the Two-Way Formats?
The Community
Format
When do you
choose the Community Format?
The
Multi-Media Format
When do you
choose the Multi-Media Format?
Making Money With
Your Podcast
Propertycasting
Medcasting
Travelcasting
What Field
Are You In?
The Podcast
Business Model
Let's Listen
In!
Two Business
Considerations
What's In It
For You?
Why It
Matters For Your Business
A Note Of
Caution!
Case Studies -
Marketing Podcasts
Bearing Point
And NPR
Case Study:
NPR
Infinity
Broadcasting
Time Shifting
Welcome To
The Wonderful World Of Podcasts
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Critique
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