Forbidden Psychological Tactics

TABLE OF CONTENTS

WHO IS DAN LOK?

• Read What Other Famous Marketers & Entrepreneurs Have To Say About Dan

• Sales Psychology? That Stuff Doesn’t Work On Me

• “Psy-Ops” – For The Business Battlefield

TACTICS ON THE BATTLEFIELD

• Direct Mail Marketing

• Talk The Talk

• Tactics In Action .... And Then Some!

• Let's Get Going

FORBIDDEN PSYCHOLOGICAL TACTICS #1 - CURIOSITY

• Curiosity In Action

FORBIDDEN PSYCHOLOGICAL TACTICS #2 - AUTHORITY

• Making Whoopi

FORBIDDEN PSYCHOLOGICAL TACTICS #3 - CONSISTENCY

• If It Ain't Broke

• Hamburger Heaven

• Conquering Consistency

• Check It Out, Check It Out! - Consistency In Action

FORBIDDEN PSYCHOLOGICAL TACTICS #4 - STORYTELLING

• Sincerity Is The Name Of The Game

• Not Too Little, Not Too Much

FORBIDDEN PSYCHOLOGICAL TACTICS #5 - SOCIAL PROOF

• Money See / Money Do

• Follow The Leader

• Peer Identification

• Creating Social Proof

FORBIDDEN PSYCHOLOGICAL TACTICS #6 - COMMITMENT

• Be The Camel

• Step By Step

• If / Then

FORBIDDEN PSYCHOLOGICAL TACTICS #7 - FATAL FLAW

• Don't Be Shy

• The Age Of Reason

• Forget "Please," The Magic Word Is BECAUSE

FORBIDDEN PSYCHOLOGICAL TACTICS #8 - FEAR

• Who Uses Fear To Sell? Everyone!

• The Four Faces Of Fear

FORBIDDEN PSYCHOLOGICAL TACTICS #9 - EMOTION

• Hearts And Minds

• Don't Forget To Make The Sale

• Different Strokes For Different Folks

FORBIDDEN PSYCHOLOGICAL TACTICS #10 - LOGIC

• Ask Mr.Webster - What Is Logic?

FORBIDDEN PSYCHOLOGICAL TACTICS #11 - GREED

• The Age Old Question

• The Litmus Test

FORBIDDEN PSYCHOLOGICAL TACTICS #12 - CREDIBILITY

• Once Burned, Twice Shy

• A Winning Strategy

• "Power Tools" To Make The Walls Come Tumbling Down

• Just The Facts Ma'am

• He Said / She Said

• Your "Panel" Of Experts

• Credibility Guarantee

FORBIDDEN PSYCHOLOGICAL TACTICS #13 - UNIQUENESS

• Your Competitor Is Good .... But You're Better!

• I Said It First!

FORBIDDEN PSYCHOLOGICAL TACTICS #14 - COMMON GROUND

• No One Wants To Be Misunderstood

• Thank You For Being A Friend

FORBIDDEN PSYCHOLOGICAL TACTICS #15 - ENTHUSIASM

• Defining Enthusiasm

• Carnegie Hall

• Be Passionate ... Be Real ... Be Successful And Happy

FORBIDDEN PSYCHOLOGICAL TACTICS #16 - INSTANT GRATIFICATION

• A Double Whammy

• I Need It Now

• I Want It Now

FORBIDDEN PSYCHOLOGICAL TACTICS #17 - SPECIFICITY

• I've Got Your Number

• The Magic Number

• Winners And Losers

• Are You Talking To ME?

• Expiration Date

• Headline Specifics

FORBIDDEN PSYCHOLOGICAL TACTICS #18 - ACKNOWLEDGMENT

• Smarty Pants

• Flattery Will Get You Everywhere

FORBIDDEN PSYCHOLOGICAL TACTICS #19 - EXCLUSIVITY

• As Special As I Am

• You've Got The Power

• What Exclusivity Says To The Emotions

• Using Exclusivity

FORBIDDEN PSYCHOLOGICAL TACTICS #20 - SEX APPEAL

• Basic Instinct

• SEE The Beautiful People .... Be The Beautiful People

• Different Strokes For Different Folks

• Accidental Sex

FORBIDDEN PSYCHOLOGICAL TACTICS #21 - MAGIC PILL

• Dreams Die Hard

• Fast Relief

• Double Whammy: Reverse Psychological Tactic

FORBIDDEN PSYCHOLOGICAL TACTICS #22 - CONVENIENCE

• The Mom And Pop Shop

• Time Is Of The Essence

• Go To The Source

FORBIDDEN PSYCHOLOGICAL TACTICS #23 - FREQUENCY

• Every Where You Go There It Is

• Don't Quit Before You Get Started!

• A Fine Line

• Y'all Come Back Now

FORBIDDEN PSYCHOLOGICAL TACTICS #24 - HONESTY

• Child's Play

• Too Good To Be True

• The ROI With Honesty

FORBIDDEN PSYCHOLOGICAL TACTICS #25 - OBJECTION RESOLUTION

• The Only Thing You Have To Fear Is Fear Itself

• Objections Are Your Friends

• Your Mission, Should You Decide To Accept It

• Save Your Questions Until The End, Please

FORBIDDEN PSYCHOLOGICAL TACTICS #26 - INVOLVEMENT

• Touchy Feely

• It's All About ME

FORBIDDEN PSYCHOLOGICAL TACTICS #27 - RECIPROCITY

• Tit For Tat

• Give The People What They Want

• When Words Are A Gift

• From The Research Department

CONGRATULATIONS!

• Let's Not Say Goodbye, Just Au Revoir

BONUS #1 177 Emotional Provoking Words

BONUS #2 The Persuasive Quotient Checklist

BONUS #3 Insert Embedded Commands In Your Sentences To Compel People To Act!

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