Learn How To Write A Sales Letter That Works 

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Confessions of a website CopyWriter

Table Of Contents

 

Confessions of a website CopyWriter

Learn Why Almost Everyone Is Dead Wrong About How To Write Profitable Sales Letters On The Net…

And How You Can Avoid The Lies And Turn Your Website Into A Cash Generating, Money Making Machine Overnight!

 

Confessions Of A Website Copywriter
 By: LENNY ENG

 

 

 

 

'Confessions of a Website Copywriter' contains all the research, all the experiences and all the critical pieces of the puzzle that the other courses leave out!

In fact, the strategies in this course are so new and revolutionary, they are not being revealed or taught as a whole by anyone else in the market!

That is an awfully big statement to make, but you don't have to take our word for it. Just listen to what some of the biggest and most trusted names in Internet marketing are saying about it:

You may have heard similar promises in the past, so...

"Here's 5 Powerful Reasons Why This Course Is So Different Than Anything Else On The Market Today!"

There is a myth online which says the rules for constructing sales letters in direct mail, also apply to creating sales letters on the Net. While the copy element is mostly true, there are some critical differences that could cost you up to 1042% in sales and profits if you don't follow them.

Why is 'Confessions of a Website Copywriter' different? It's different because it deals specifically with sales letters for the Net. Every strategy, tip and technique is based on hard market research and has been proven to be incredibly profitable in an online environment.

It's the first manual to reveal all the missing pieces of the website copywriting puzzle the other courses miss out!

In fact, here are 5 powerful reasons why this course is so much more complete than anything else you've seen before:

Powerful Reason # 1:

"It's A Complete System For Creating Website Copy That Sells... And It's So Incredibly Simple, Anyone Can Do It!"

There are lots of copywriting courses being sold today. Some good, some completely useless. What makes 'Confessions of a Website Copywriter' different is this:

Instead of just harping on what to do, Confessions of a Website Copywriter' explains the science behind why you should do it. You see, most people can spot a good letter when they see one. But not many can explain why that letter is so good.

But when you understand the science behind the copywriting, you'll suddenly understand what makes great letters great! And when you understand what makes great letters great, you'll also understand how you yourself can create your very own super responsive letter.

You'll have a solid foundation from which you can build your masterpiece from, and you don't have to be a 'wordsmith' to do it. The step-by-step instructions are so simple and incredibly easy to follow, that anyone can do it.

And that's what makes this manual so different, so much more immediately useful than most of the copywriting books around. Because in the world of the blind, the one-eyed man is king!

Here's just a small sample of what you'll learn and discover:

  • The quickest and easiest way to creating a sales letter known to man! 

  • The real reasons people buy -- the secret truth long known by master salesman, sociologists and 'con-men' finally revealed! 

  • How to transform your opening paragraph into a powerful psychological sales magnet! 

  • A powerful little secret to creating captivating benefit laden copy in no time flat! 

  • How to push the mental buttons that activate the emotional buying triggers in your prospect's mind! 

  • The real insider secrets to making your testimonials sell! 

  • A sneaky … but incredibly smart way … to get an unlimited number of news articles and reports to support your claims! 

  • Stealth marketing tactics for monitoring and beating your online competition! 

  • The tiny little adjustment to your fulfillment process that will cause an absolute flash flood of testimonials pouring into your office! 

  • 3 no-lose ways to eliminating your reader's resistance levels using 'mental engagement'! 

  • The insider secrets to using 'curiosity and intrigue' to keep your visitor reading! 

  • A simple method of testing your letters that could skyrocket response by 1800%! 

  • A guaranteed way to creating a powerful unique selling proposition that will destroy your competition and allow you to dominate your market (along with 28 Unique Selling Proposition that you can use)! 

  • 34 sure-fire bullet formulas you can plug right into to create sizzling hot, benefit packed bullets with ease!

  • How to create letters so powerful, you'll almost be afraid to use them!

And these are just a few of the coveted strategies you'll discover.

Powerful Reason # 2 & Missing Link # 1:

"Credibility Based Web Design -- How To Create A Website That People Trust Enough To Do Business With And Believe!"

Contrary to what some of the gurus say, web design does make a difference to your conversion rate. But not how you think.

When your visitors first arrive at a site, they unconsciously examine its design elements to determine whether it's trustworthy enough to do business with and believe. If a website fails this initial test, visitors will generally leave without further investigation of what it has to say.

Sadly, almost every copywriting course online fails to cover 'credibility based' website design in their teachings?

'Confessions of a Website Copywriter' is different. It is one of the first courses to reveal the crucial secrets behind credible website design -- (And knowing these secrets justifies the entire purchase of this course alone)!

Here's what you'll discover:

  • The shocking truth about website credibility recently discovered by Stanford University! 

  • Warning - How to avoid the commonly made design mistakes that can scare visitors to death and drive them away in droves! 

  • The dirty secrets you must implement on your site to gain trust and convince visitors that you're not just another 'scam artist' online! 

  • The closely guarded strategies design secrets to creating a 'real world' feel on your site and why this is crucial to getting business from your prospects! 

  • How to build a professional image and add extra impact to your credibility with just a few simple design techniques!

And with the trustworthiness of your business and credibility of your message at stake, don't you think 'credibility based' design is something you need to know?

Powerful Reason # 3 & Missing Link # 2:

"Download Time -- How To Prevent 33% Of Visitors Leaving Before Your Page Loads"

Research by Netmechanic.com has found that 33% of visitors leave a page if it isn't loaded within 8 seconds. That means 1/3 of your visitors won't even see your headline if your page takes longer than 8 seconds to load.

Put another way, if your page currently takes more than 8 seconds to load, reducing the download time could increase your sales by 50%.

Unfortunately, most copywriting courses don't even discuss download time… let alone how to improve the efficiency of your site to capture that extra 33% of visitors.

This is where you'll gain an unfair advantage from the rest, because I'm going to show you what it really takes to stopping download time from chasing visitors away.

You'll discover:

  • A foolproof way to getting your visitor reading your headline while your page downloads in the background! 

  • Two incredibly powerful -- yet FREE -- tools that will shrink the file size of your graphics! 

  • The NUMBER ONE rule to keep your visitors magnetically locked to their monitors while waiting for your letter to download! 

  • How to get your text to load before your graphics so your visitors begin reading at the earliest possible opportunity!

And with 33% of your visitors potentially at risk, isn't this something that you need to know.

Powerful Reason # 4 & Missing Link # 3:

"Leads -- How To Balloon Your Sales By 426% With Secondary Response Devices!"

A study by Sales and Marketing Executives International found that 81% of major sales are closed after the fifth contact. In the direct mail world, following up with your prospects is easy -- You already have their contact details.

But how do you follow up with your visitors online when you don't know who they are?

Most copywriting courses don't answer this question. And the ones that do, preach about pop up windows and autoresponders being the solution.

Well let's blow this hogwash out of the water by telling you that this is not often the case! In fact, you will see how pop ups and autoresponders may even kill your business if you use them. Here's just some of what you'll discover:

  • 4 easy to install lead generating mechanisms and how to use them on your site! 

  • The most important thing you could ever learn about pop up windows, and why relying on them to generate leads is dangerous! 

  • How to be one of the first persons on the planet to suck insane profits from the coming 'Slide In Pop Up' revolution! 

  • 8 almost magic lead generating offers that will explode the number of responses you're currently getting out of the water! 

  • 4 down and dirty techniques for following up with your prospects and snowballing their value by up to 426%! 

  • Why using an autoresponder can injure your business!

And with a potential 426% increase in sales at stake, can you afford NOT to know these strategies?


 

Powerful Reason # 5 & Missing Link # 4:

"Offers -- How To Create Powerful Offers That Cause People To Line Up And Beg You For Your Product!"

Why do some poor copy sites sell like crazy, while other sites with powerful copy sell nothing? Because nothing affects website sales more than the basic offer.

You can use the most convincing copy in the world and still sell nothing if your offer is weak and uninspiring! In fact, you might as well be pushing a peanut up a mountain with your nose.

Here's just another area where 'Confessions of a Website Copywriter' beats the rest. You'll learn:

  • The simple changes in your payment proposition that will practically force prospects to give you their money! 

  • How to use bonuses to attract a stampede of business to your door! 

  • 3 powerful enhancements to turning your guarantee into a turbo charged weapon that will have your customers begging for more! 

  • 5 simple yet alluring pricing strategies that will shock your prospects and explode sales through the roof! 

  • How to create a drop-dead, kick butt offer that is virtually guaranteed to sell like crazy (both on and off-line)!

Frankly, most copywriting courses don't cover offers at all. And if the offer is more important than the way it is presented, isn't this something that should be covered?

Powerful Reason # 6 & Missing Link # 5:

"Readability Based Layout -- How To Design A Web Page To Get Your Copy Read!"

How effective is powerful sales copy when it doesn't get read? Well the answer is obvious... It's useless.

In fact, copy that doesn't get read is about as useless as a screen door on a submarine? It's like the proverbial tree falling in the woods with no-one around to hear it!

So how do you get your copy read? Simple, you use a readability based design strategy to encourage readership.

You see, nothing affects the readership of a letter more than the basic layout of the copy. So a powerful letter really relies on 2 main elements - the SALES COPY to sell your product, and the LAYOUT to get the sales copy read.

Now you don't need to be a genius to create an effective readability based layout. But you do need to know some of the insider secrets. And these insider secrets are sadly overlooked by many of the copywriting courses being sold today.

 Thankfully, 'Confessions of a Website Copywriter' reveals ALL the layout secrets you need to getting your letter read.

Here are just some of the tricks of the trade shared with you:

  • Consumer readership behavior and how to exploit it to entice readers into devouring your copy! 

  • What to highlight on your letter and why! 

  • 5 little known eye catching techniques to constructing your words, sentences and paragraphs to encourage readership! 

  • How to make your headlines jump out from your page to grab your prospect's attention! 

  • 7 simple ways to highlight text, sentences and paragraphs so they magnetically attract scanning readers every time! 

  • How to take advantage of pictures so they positively influence the readership pattern of your letter! 

  • The most digestible font to scanning eyes and when to use them!

And since layout greatly determines the extent to which your letter gets read, isn't this something you should be learning about?

"It's Like Having The Goose That Laid The Golden Egg!"

Owning 'Confessions of a Website Copywriter' is like having the goose that laid the golden egg. You'll have everything you need to create your very own automatic cash machine that can generate thousands of dollars for you while you sleep.

We could easily charge $97 for the ebook version of this manual. How do we know? Because the author ran a pricing survey with beta testers and this is the price that many said they'd expect to pay!

But setting the price at $97 for this program would limit the number of people who could take advantage of it. Many of the people who need it most, simply wouldn't be the ones who get it.

Frankly, we are absolutely determined to stopping the 'little guy' from being ripped off by all 'direct mail crap' being passed off nowadays that doesn't work online.

 

Remember - This is the same manual that many of the top marketing gurus are staking their reputations on and endorsing... including Joe Vitale, Brett McFall, Chris Bloor and Dan Thies (just to name a few).

It is also the same closely guarded secrets that many copywriting courses being sold online today don't tell you... and which could cost you 1042% in online sales and profits!

 

"What's Your Business Worth To You?"

Picture this: It's a month from now, and without any extra effort, extra visitors or extra money spent, your website is generating double the sales it is today. And even better, you know that this is just the tip of the ice berg...

Now look back to this point in time and ask yourself what this increase in sales is worth to the profitability of your business.

Also ask yourself which one you'd rather have... The same mass marketed books that only rehash worn out direct mail techniques that don't work online... Or a genuine competitive advantage?

 

 

Test-drive every strategy and technique to prove to yourself that they will make a real difference to your web site's sales and profits.....

 

Within 3 minutes, you'll get this guide on how to write a sales letter as a PDF ebook, which you can view straight from your computer, or print out on paper and study anywhere you desire.

Confessions of a website CopyWriter

Confessions Of A Website Copywriter

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