The Business Plan Workbook

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The business plan work book

 
The business plan work book

The Business Plan Workbook

TABLE OF CONTENTS

 

 

 

USING THIS WORKBOOK

INTRODUCTION

WORKBOOK OBJECTIVES

WHY YOU NEED TO WRITE A BUSINESS PLAN

  • To Plot The Course

  • To Create A Feasibility Study

  • Become A Better Decision Maker

  • For A Reality Check

  • Guide And Measurement Tool

  • Selling Tool

CHECKLIST FOR COMPLETING THE WORKBOOK EXERCISES

BUSINESS PLAN RESEARCH

  • What Types Of Information To Gather

  • 1. Primary Data Sources

  • 2. Secondary Data Sources

BUSINESS PLAN OUTLINE

  • 1. Executive Summary

  • 2. Company Profile

  • 3. Marketing Plan

  • A. Industry Overview

  • B. Product / Service

  • C. Target Market

  • D. Competitive Analysis

  • E. 1 Promotional Strategy

  • E. 2 Place (Distribution Strategy)

  • E. 3 Pricing Strategy

  • E. 4 Product / Service

OPERATIONAL PLAN

MANUFACTURING PLAN

HUMAN RESOURCES

  • The Management Team

FINANCIAL PLAN

  • Financial Statements

  • 1) Cash Flow Statement

  • 2) Balance Sheet

  • 3) Income Statement

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The business plan work book

The Business Plan Work Book

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